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Sally Field, Founder & Director

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I am the Founder of SIMBEO and I can help your business and the communities in which you operate to reach the next level. To develop and explore opportunities that may otherwise be missed.

I can show you how to work smart, how to simplify the complicated and how to see connections that are not always obvious.

I have a strong, proven background in Business Development, Sales and Marketing.

My formal qualifications include a BSc in Organisational Psychology which provides a solid foundation within the behavioural sciences, business efficiencies and systems; and in Marketing, which is ingrained within all I do.

I have managed complex sales cycles, teams and projects delivering Microsoft solutions within the UK and across Europe.


Projects consisted of cross-border ERP and CRM solutions for clients including Balfour Beatty, Sunseeker Boats, Alstom and Maersk. All closed and delivered on time and to budget.

This background, education and skill set have enabled the perfect storm to create SIMBEO.

Work within the Third Sector

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I am a Community First Responder (CFR) with The NHS East of England Ambulance Service. This means I am trained to attend certain types of 999 calls in the first vital minutes before an ambulance crew arrives.

Community first responders (eastamb.nhs.uk)


I am a volunteer Business Development Advisor for Home-Start, a national organisation established to help support families with young children through challenging times.

Home - Home Start Essex (home-startessex.org.uk)

In previous years, a career break allowed me to raise a family and focus on voluntary work - Uttlesford Foodbank as a team leader for four years, Voluntary Action South Leicester for two and Home-Start Essex as a Case Worker.

Uttlesford Foodbank | Helping Local People in Crisis

Voluntary Action LeicesterShire (VAL) | Changing lives for the better (valonline.org.uk)

Through this work I have gained further qualifications in Mental Health in Children & Young Adults, and am an accredited Mental Health First Aid (MHFA) First Aider.

Sally Field: Projects
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